Social experience vs. social technology in enhancing the intention to use social commerce: a case study of Indonesia
نویسندگان
چکیده
منابع مشابه
The effect of social media quality and social presence on intention towards social commerce with the emphasis on educational services
Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...
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A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
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15 صفحه اولFactors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)
Owing to the ever-increasing prevalence of social media use, social commerce has become an important part of e-commerce. This study endeavors to explore the impact of social media quality and social support on the social commerce (SC) intention directly and through the variable of perceived risk. The sample included 214 social media users in Isfahan collected through simple random sampling meth...
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ژورنال
عنوان ژورنال: Journal of Enterprise Information Management
سال: 2020
ISSN: 1741-0398
DOI: 10.1108/jeim-01-2020-0013